Branding
Dealertrack
Ask:
Brand refresh
Company:
Dealertrack provides market leading digital solutions for automotive retail. Dealertrack's unique ability to combine dealer perspectives, consumer insights, and technologist-fueled innovations has helped them create a marketing, sales, and operations platform that—together with the largest online credit application in North America—is enabling the transformation of one of the world’s most important and dynamic industries.
Brief:
The re-design lasted over 5 months. We iterated, interviewed and refined along the way carefully crafting a new brand persona that embodied a high-tech timeless sensibility. Dealertrack would go on to achieve a significant increase in revenue, purchase an online web giant, Dealer.com, and be bought out by auto giant, Cox Automotive.
Identity Studies
Easton
Ask:
Complete brand refresh
Company:
Easton is one of the sporting good industries leading manufacturers of equipment in the world. Their background in aluminum arrow technology spearheaded growth into baseball, hockey, cycling and lacrosse.
Brief:
Collaborate on the re-design of the Easton symbol and word mark to address a growing need for channel unification. Being the new channel on the block, specific attention was given to the lacrosse division and how this new brand mark would and should disseminate throughout all aspects of product and marketing.
Mountain Certified
Ask:
New Brand identity
Company:
Mountain Certified is a privately held company that ships direct from the mountain to you, semi-precious un-cut stones. They guarantee down to the geographical coordinates where your stones come from.
Brief:
Create a new brand from scratch that appeals to a target market that not only has organic sensibilities but are looking for reliable quality.
